Volvo Trucks – Driving Success Through Marketing Automation
Accenture Song | 2023
As part of the Volvo Trucks CRM & Marketing Automation project, I played a key role in driving business transformation through a comprehensive analysis of sales and marketing processes, strategic leadership, and cross-functional collaboration. The goal was to streamline and align processes across the company, leveraging Salesforce CRM to enhance customer engagement, create a unified customer view, and optimize sales and marketing operations.
In-Depth Analysis
Business Transformation Goals and Objectives
The challenge was clear: fragmented processes were hindering efficiency and alignment between sales and marketing teams. The Volvo Trucks CRM & Marketing Automation initiative had to unify these efforts and drive sustainable business growth. By focusing on customer engagement, sales effectiveness, and market alignment, we set the stage for a cohesive system that could drive customer excellence. The project's true objective was to bring together diverse global teams and technology solutions to create a unified experience for both customers and employees, driving business success on a global scale.
Market Research and Insights
Key Findings from AS-IS Interviews (Spain, Belgium, Poland)
Through detailed AS-IS interviews conducted in pilot markets, we gained deep insights into the existing pain points faced by sales and marketing teams. The findings were eye-opening: fragmented communication, misalignment in processes, and lack of visibility into customer journeys all contributed to missed opportunities. These insights formed the bedrock of the project’s transformation strategy, providing both a clear view of the current state and the direction needed to make impactful change. The research didn’t just highlight problems—it revealed opportunities for streamlining and optimizing the customer journey from end-to-end.
